Job Posting: Campaigner

Position: Campaigner (permanent, full-time)
Posting date: Monday May 17, 2021
Closing date: Sunday June 13, 2021, 11:59 PM Pacific Time
Start date: As soon as possible
Location: Flexible, with preference for Toronto. (Note: we currently have staff based in Toronto, Vancouver, and Victoria, but we are all currently working remotely due to the COVID-19 pandemic).
Compensation: $53,341.08, plus benefits. This is a unionized position with BCGEU.


Leadnow is an independent advocacy organization powered by more than 600,000 members campaigning for social, economic and climate justice. Together, we do what it takes, with fierce integrity, to have impact as a powerful progressive force in Canada.

Our campaigns aim to create accessible opportunities online and on the ground for people to organize and influence the priorities and policies of governments and corporations. We want a more open, accountable, and representative democracy because decisions should be driven by the people whose lives they affect. 

We’re looking for a creative and motivated campaigner to join our team. The ideal candidate will have strong team and collaboration skills, demonstrated abilities in planning and executing campaigns or projects to achieve impact, and is deeply passionate about the power of ordinary people to affect change. 

About the role

Reporting to the Campaigns Manager, the Campaigner is responsible for leading or supporting specific Leadnow campaigns and delivering on a suite of digital and offline tactics that enable our members to influence policy and the broader direction of society as a whole. 

Core areas of work this role is responsible for are:
  • Campaign strategy: Work with the campaigns team to lead or support development of effectively targeted campaign strategies and tactics with clear theories of change. Scan the news, speak to experts, and collaborate with other organizations to identify new campaign opportunities. Support data-driven and qualitative evaluation of campaigning efforts.
  • Communications and content development: Efficiently and collaboratively write compelling web copy and emails to send to thousands of Leadnow members to serve campaign goals. Occasionally produce other written and visual content such as media advisories, blogs, and social media posts, based on solid analysis of what messages and mediums are effective to move key targets and audiences.
  • Tactical deployment: Execute on a variety of primarily digital and media campaign tactics, such as organizing and implementing broadcast emails; petitions; and digital, radio or print ads, to enable effective delivery against campaign goals. Work with the organizing team on execution of “live” tactical events, such as rallies, petition deliveries or member-driven lobbying of corporate and political leaders (calls, emails, meetings).
  • Member engagement: Deliver high-quality digital experiences for Leadnow members and use your creativity to design and implement inspiring and impactful journeys - from assessing member interest in an issue and signing a petition, through to registering for an offline event, to reporting back to members about campaign progress.

What we’re looking for

This role will require hard work, flexibility, good judgment, initiative, and an ability to deliver results in an ever-changing environment. You will have a deep commitment to our mission of empowering people everywhere to win campaigns on critical issues.

We’re seeking candidates with a mix of the following characteristics. If you don’t meet all of them, but are energized by Leadnow’s mission and excited about how you could contribute in this role, we want to hear from you.

Essential skills and qualities:
  • Strategic thinking - the ability to think about an issue, analyze why it’s happening, and propose effective action(s) to influence it and create progress towards our goals
  • Ability to write clear, persuasive copy and produce compelling messaging to move audiences and targets
  • Openness to learning new tech systems (like an email delivery system, membership database, or Facebook Ads Manager) efficiently
  • Teamwork and interpersonal communication skills - the ability to work collaboratively, while also able to drive work or projects forward independently
  • Project management skills - the ability to efficiently plan and execute work and projects to enable effective and impactful delivery against goals
  • Ability to re-prioritize and shift workload in an organization where our campaign goals shift depending on the news cycle
  • Alignment with a proactive anti-oppression work environment that engages in honest conversations to build awareness and skills to dismantle structural inequalities within and beyond Leadnow

Some things that would be considered ‘big pluses’ but are not required, are:
  • Digital campaigning skills - e.g. experience with digital advocacy platforms like NationBuilder or Engaging Networks
  • Experience working with data or analytics, particularly in an advocacy context
  • Any experience in campaigning or advocacy focused organizations
  • Any experience in Government Relations, media, or public relations

As a leading progressive campaigning organization, we recognize the importance of our staff reflecting the communities our work aims to benefit. Even as we work to unlearn our biases, we know that our identities and lived experiences affect how we work, prioritize, and how we build relationships. We strongly encourage candidates who are Black, Indigenous, people of colour, women, LGBTQ2I, immigrants, people with disabilities, and people from low-income and working class backgrounds and/or with lived experience of poverty to apply. We recognize that this is neither exhaustive nor representative of the intersectionality present within each individual.

How to apply

To submit an application, please send the following, ideally in a single PDF, to [email protected] by Sunday, June 13, 11:59 PM PT:
  • Your CV or resume
  • In lieu of a cover letter, a supporting application, addressing the following three questions (suggested max of 250 words per question):
    • Why are you applying for this job?
    • Briefly tell us about an inspiring social change campaign you’ve seen recently. Why did you find it inspiring, and what made it effective? (It doesn’t have to be a Leadnow campaign!)
    • How does your personal/lived experience or identity shape your approach to social change and justice?

Leadnow is committed to ensuring that all applicants are able to participate in our hiring processes to the best of their ability. Please indicate in your application if there’s anything we can do to make the application or interview process more accessible.

Only selected candidates will be contacted by Friday, June 18 to organize next steps. Short-listed candidates will be invited to complete a round of skills assessment, followed by a group activity and interview.